“As an icon synonymous with impeccable taste in food, fashion, beauty and more, Kim will highlight the brand’s delicious, nutritious and sustainable product portfolio with her signature recipes and engaging creative content,” the company said in a statement on their website. Kim’s sway appears to be exactly what Beyond Meat was hoping for by adding her to their list of celebrity ambassadors, which includes Shay Mitchell, Kevin Hart, and Snoop Dogg. “This is actually a way to reach a lot of new people since she has such a huge influence, I get it,” shared one fan on Instagram, with another posting, “Grateful for anyone and anything that advances plant-based food.” While the naysayers continued to bash the non-existent bites in the comments section, Kim found support in those who were pleased to see such a huge A-lister bringing awareness to meat alternatives. That didn’t stop Kim from exclaiming “So good!” and fist pumping the chef, however. However, there is no cut of her chomping down on any Beyond Meat. After plant-based burgers, meatballs, tacos and nuggets are paraded out, Kim is seen chewing with her mouth full in cut after cut of the video. “I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset – my taste,” the superstar explains. In the video, Kim is served an assortment of meals created with Beyond Meat products. Kim Kardashian Reveals She Has A New Celebrity Crush As She Admits To Loving ‘Makeup Sex’: Watch ‘Kardashians’: Kim Accuses Kourtney Of ‘Killing’ Her ‘Vibe’ By Being Mad Over D&G Show North West Helps Kim Kardashian Play Epic Dating Prank On Khloe: ‘She’s Such A Monster’ A newly launched partnership between Kim Kardashian and Beyond Meat broke the internet with a viral video moment where the tastemaker samples her favorite. Search Hollywood Life Search Trending Navigation Trending And today, Just Egg announced that both Jake Gyllenhaal and Serena Williams invested in the healthier egg brand and are part of a new campaign.Latest Hollywood Celebrity & Entertainment News Primary Menu Menu Close Menu In 2019, model Emily Ratajkowski, who has a clothing line, was named “chief taste officer” of BABE, a sparkling canned wine brand. Kardashian is not the first to take on a role like this. ![]() Kardashian is just one among a team of celebrities touting the plant-based meat company, which includes Kevin Hart, Shay Mitchell and Snoop Dogg. Speaking to that slowdown and how it will get the momentum back, the Beyond Meat spokesperson said, “As with any relatively nascent industry and category disruptor, there are going to be short-term fluctuations, but we believe the underlying fundamentals that have driven growth in the category over the last couple of years are still in place.” ![]() ![]() PitchBook’s first quarter “Foodtech Report” noted that both the number of venture deals (359) and dollars invested ($6.9 billion) were down from the first quarter of 2021. The company’s growth struggle comes as the food tech industry itself is seeing a bit of a slowdown. “As an icon synonymous with impeccable taste in food, fashion, beauty and more, Kim will highlight the brand’s delicious, nutritious and sustainable product portfolio with her signature recipes and engaging creative content.” “We love her authentic and genuine connection to the brand,” the spokesperson said. In Kardashian, the company also gains a powerful ally who is familiar with working with billion-dollar brands and gaining exposure.Ī Beyond Meat spokesperson said via email that after seeing Kardashian as a brand fan over the past few years, it made sense to create the consultant role. It is also looking to be a way to help the company reverse some of its slowdown in growth, according to recent earnings reports. “As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products and I’m so thrilled to be featured in the campaign as its chief taste consultant to inspire people to include Beyond Meat in their diets.”īloomberg reported that news of this sent the company’s shares up as much as 7% Tuesday to $26.56 before going back down to close for the day at $22.94 per share. “I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite - I love how all their products not only taste amazing but are also good for me and my family,” Kardashian said in a statement. Kim Kardashian is Beyond Meat’s new chief taste consultant.
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